Find the Snowflake and Win Big!

Frozen Scavenger Hunt

Mix 94.1 wasn’t looking to collect user data as much as they were trying to increase traffic and time spent on their website. For this, they wanted to do a scavenger hunt on their page. Utilizing our Instant Win app in a unique way, they generated 3 codes to correspond with 3 prizes (2 tickets to see Frozen 2) that they posted over the span of 3 days. They hid a snowflake with the code on it somewhere on their site, then hyperlinked the snowflake to the Instant Win landing page. The first person to enter the code was able to claim the prize. Everyone else had to wait until the next day to see if they could be the quickest one to find the snowflake and win. By comparing the previous week’s traffic to the traffic after the promotion ran, they were very satisfied with the results.